Polk Dealer Marketing Manager (PDMM)

Polk is a well-known marketing company that has built a reputation for quality results. We have become an agent for their PDMM program in the mid-Atlantic area. This program is an interactive marketing tool that is easily accessed from your PC. It combines your customer database with Polk Marketing information to create an intelligent database that will be effective and save you money. This is true not only on your direct mail programs but with all your advertising projects, such as television and newspaper.

After retrieving your data, Polk runs it through several routines to correct authentic records and eliminate inaccurate ones. Once this is completed, the real strength of Polk begins. Your database is appended with critical demographic information. Using up to 30 sources such as Polk's national household file and title and registration records, your file will help you define your true market area.

Your intelligent marketing database is easily accesses from your PC. Queries can be made to target your area. All of this information and power is now at your fingertips.

Autographics, as a registered agent, will assist in the implementation all the way through individual mailer profiling. From our years of experience in data manipulation, we are a valuable tool in the PDMM process. Our relationship with Polk allows us to combine our list program with theirs to create the ultimate direct mail market area.